Inspired By
Table of Contents:
Skimmability
Write Direct
Repeat Yourself
Be Sure of It
Put a Number on It
Create "Turning Points"
Write in Specifics
Writing is a skill that can be improved with practice and attention to detail. Whether you're writing a blog post, an email, or a social media caption, copy editing can make your writing more effective and engaging. Here are seven simple copy editing tips to help you improve your writing.
Skimmability
Consider making the meat of your post more skimmable by separating the sentences into individual bullet points. This makes it easier for readers to quickly scan the content and find the information they're looking for.
Write Direct
Don’t approach your audience with “my friends”. It’s more powerful to talk straight to them without it. Address your audience directly and use clear, concise language to get your message across.
Repeat Yourself
Repetition from the first line into the last line is a powerful technique. People remember the last line better than the first. You almost have to leave breadcrumbs and reminders all throughout to remind them what the post is about.
Be Sure of It
Speak in absolutes, much more powerful. In this case they ‘will’ do those things, not ‘can’. Be confident in your writing and use strong, assertive language to convey your message.
Put a Number on It
Use numbered lists to create an easier more structured reading experience for the reader. This helps break up the text and makes it easier for readers to follow along.
Create "Turning Points"
Use 'but' to create turning points when you're telling stories. Super powerful and signals to the reader that there’s a shift happening. Keeps them on their toes and engaged.
Write in Specifics
Don’t vaguely reference a point in time, be specific. What year was it? Try ‘In {year}, I’. This creates a stronger sense of timeline and story for the reader to follow along with.
Takeaway
Attention to detail matters. But not just detail in the words.
Detail in:
The reader's journey
The specificity
The structure
The format
The tone
There are layers to GOOD digital copywriting. By following these simple copy editing tips, you can improve your writing and create more engaging content.