LinkedIn Linking Strategy: To Post or to Comment?

LinkedIn Linking Strategy: To Post or to Comment?

Decipher the best strategy for incorporating links into your LinkedIn posts. This blog dissects the data to provide actionable insights on whether to include links in the post itself or within the comments.

The Dilemma: Links in Posts or Comments?

Explore the common question of whether it's more effective to include links directly in the body of your LinkedIn post or within the comments section. Understand the implications for engagement and click-through rates.

Data-Driven Insights

  • Test Scenario: Client's Account

Dive into a real-world scenario where the effectiveness of placing links in posts versus comments was rigorously tested on a client's LinkedIn account.

  • Clear Result: Link in Post vs. Link in Comments

Uncover the conclusive data that emerged from the testing, highlighting the significant difference in click-through rates between links placed in the post and those placed in comments.

The No-Brainer Decision: Add Links to the Post

Understand why the data points to a clear decision – embedding links in the body of the post for maximum engagement and clickability.

The Right Way to Embed Links

Explore a step-by-step guide on the optimal process for including links in your LinkedIn posts to enhance visibility and effectiveness.

Step1: Post Without Link

Learn why initiating your post without an immediate link contributes to better impressions.

Step2: Wait for 10 Minutes

Understand the significance of a brief waiting period before proceeding to the next step.

Step 3: Edit Your Post and Add the Link

Discover the final step in the formula, emphasizing the importance of editing your post to seamlessly integrate the link.

Impacts on Impressions: The Formula Unveiled

Unravel the formula that balances post visibility and link inclusion, ensuring optimal impressions for your LinkedIn content.


Summarize the key takeaways, emphasizing the importance of strategic link placement for enhanced engagement on LinkedIn. Tailor your approach based on the data-driven insights provided.


Q1: Does the strategy of waiting 10 minutes before adding a link apply to all types of posts?

A1: While the waiting period may enhance impressions for various post types, it's particularly beneficial for posts containing external links.

Q2: Are there exceptions to embedding links in the post?

A2: In certain cases, if the primary goal is to drive engagement within the comments section, strategic use of links in comments may be appropriate. However, the blog advocates for the general strategy based on the presented data.

Q3: How often should I implement this linking strategy on LinkedIn?

A3: The frequency depends on your content strategy. Regularly testing and adapting based on performance is recommended.

Q4: Does the timing of the link addition affect engagement?

A4: Yes, the timing, specifically the 10-minute waiting period, is designed to optimize impressions and engagement.

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Mat Lehnhoff

Mat Lehnhoff

Explore LinkedIn Collaboration Tool

Explore LinkedIn Collaboration Tool

Connect and post from your team's LinkedIn profiles from a single dashboard

Connect and post from your team's LinkedIn profiles from a single dashboard